Monthly Archives: January 2023
Branding a Winery and Its Wine Is Expensive, Necessary and Benefits the Consumer No Matter the Size
A discussion about branding is generally not a conversation anticipated with excitement. If you’re a marketing type it can be characterized as maybe interesting. But, promising most people an indepth discussion on the subject of wine branding; heck, we might … Continue reading
How To Create A Brand – Build Your Brand Development Strategy
There are four effective steps in brand development strategy to create a brand: Choose the brand name and logo Establish the brand in the minds of customers Brand Sponsorship Develop the brand What Is Brand Equity? How to create a … Continue reading