Monthly Archives: January 2023

Branding a Winery and Its Wine Is Expensive, Necessary and Benefits the Consumer No Matter the Size

A discussion about branding is generally not a conversation anticipated with excitement. If you’re a marketing type it can be characterized as maybe interesting. But, promising most people an indepth discussion on the subject of wine branding; heck, we might … Continue reading

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How To Create A Brand – Build Your Brand Development Strategy

There are four effective steps in brand development strategy to create a brand: Choose the brand name and logo Establish the brand in the minds of customers Brand Sponsorship Develop the brand What Is Brand Equity? How to create a … Continue reading

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